Wednesday, August 13th, 2008
Welcome to another “how to” post. If you follow the recipe here, you’ll be onto Stage 3 = Profit in no time. This ties quite nicely in with the Blackhat SEO Tools post and the AutoStumble post, for those who haven’t read them. It’s a little blackhat, but nothing to lose sleep over (hah, as if!) and this is really, really, reaaallyy easy stuff. Sitting comfortably? Let us begin..
What is the end goal?
The end-game of this post is to have a fully automated blog, which generates shitloads of traffic via StumbleUpon, referrals and Google Blogsearch. In the process, you’ll also gain loads of subscribers and generate some nice easy revenue. Once it’s built, the entire thing is just about hands free.
What you need before you begin…#
To complete this project you will need:
1) Nice clean installation of WordPress
3) A registered copy of AutoStumble
Lets get started
I’m going assume you know the basics of setting up a WordPress blog. If not you can get more detail from Making Money With a Video Blog or if you’re totally new, check out the official WordPress documentation. So yea, if you’re that new, please RTFM.
Once you’ve got your WordPress blog installed and running, do the basics such as setting the permalinks to be the post title, so you get those little extra keywords in the URL. You’ll also need to find yourself a theme. As discussed in Making Money With a Video Blog, the layout is really, really important to get clicks on your ads. You could start with a template like ProSense, although I’ve found the click through ratio to be pretty low, but at least it’s quick. Ideally, have a hunt around so you meet the criteria of showing your content above the fold, centrally and having your ads nicely surrounded and blended in. The key here is to experiment and see what works well for you.
There’s a whole crapload of plugins that will make your life a lot easier. We’ll start off with the important one, FeedWordpress, which is part of the Digerati Blackhat SEO Tool Set if you don’t already have it.
Upload the feedwordpress folder, as usual to your wp-content/plugins directory. You’ll need to remove the 2 files from the feedwordpress “Magpie” subfolder, and put these into your “wp-includes” directory, which will overwrite some default WordPress files too. Don’t miss that step…
Once you’re installed and you’ve activated the plugin via your WordPress dashboard, you’ll have a new option on your main navigation.
Just like that. So give that a click and then go into the “Syndication Options” menu. From here you’ll be able to configure FeedWordpress to do your bidding.
You should get an option screen like this:
So lets run through these options.
1) The first thing you want to change is the “Check For New Posts” option. You’ll want to set this to “automatic”. This will go sniff your RSS feeds at an interval you specify to grab new content. You can leave it on every 10 minutes for now.
2) Make sure the next 3 boxes are checked, this will keep your feed information bang up to date.
3) You should set syndicated posts to be published immediately. This will allow you to get your content live ASAP, which is always a plus.
4) Pemalinks. This is basically when somebody clicks on the post, do they go to the original website that you er… Borrowed? The content from, or do they go so a scraped version on your site. For this example (which I’ll give the gonadless among you an ethical loophole for later), set it to “this website”.
5) I always set FeedWordpress to create new categories. I never display categories in the menu, but it gives the post a few more keywords and a bit more relevance for search. So, if someone else has gone to the effort of writing a tag, it would just be wasteful of you not to use it!
Okay, that’s set up… What exactly are we scraping?
To be honest, I’m not a big fan of people scraping content that people have sweated over. However, one thing I don’t mind doing is thieving from thieves.
You’re on the hunt for “disposable” content – generally not text based. Think along the lines of Flash games, funny videos, funny pictures, hypnomagical-optical-illusions – that kind of thing. The Internet is awash with blogs that showcase this stuff. Check out Google blogsearch and try a search like funny pictures blog. There’s hundreds of the leeching bastards showcasing other peoples pictures, videos, games and hypnomagical-optical-illusions for their website. They can hardly call it “their” content. With this ethical pebble tossed aside, we can go and grab some content.
There’s loads of ways you can hunt down potential content. You’re on the lookout for RSS feeds with this rich media. So you could try; Google Blogsearch, Technorati, MyBlogLog – basically any site that lets you search the blogosphere.
Once you’ve got the location of about a dozen or so RSS feeds, you can go to your Syndication menu again and “add a new syndicated site”. Simple matter, paste in the RSS feed location and hit syndicate. Once you’ve added them all, it “update”. Boom, shake the room, you’ve probably got a couple of hundred “new posts”.
New posts, no traffic
You want to of course, set up your WordPress RSS. Something like Feedburner is dead easy to set up and will get Google interested off the bat. Make sure you have a nice big RSS button and offer e-mail subscription (Feedburner does this) for those who don’t have a clue what the hell RSS is.
The cool thing about services like Google Blogsearch is that they’re pretty much chronologically sorted. So as long as you have a steady stream of posts, you’re guaranteed at least a trickle of traffic from long-tail searches.
Hot potato, grab and switch
If you really want to get some serious traffic, you’re going to need some “pillar” posts – content that you know for sure is strong. The easiest way to do this is to keep an eye on sites like Digg and Reddit. Check out on there what is going hot, what’s new and what’s viral. Probably the easiest thing to do is subscribe to the Digg Offbeat / Comedy RSS. This will give you constant updates on what’s upcoming.
Due to the differences in the types of people, there doesn’t tend to be as much overlap between hubs such as Digg, Reddit & StumbleUpon as you might first think. I’ve seen things go viral on Reddit and then take two or three days to make it onto the frontpage of Digg. So, you can grab content that’s going hot from one of these hubs; your proverbial “hot potato” and put in front of the nose of another audience.
Here’s where AutoStumble comes in
This is probably the easiest way to use AutoStumble. Grab your hot potato content from Digg and do a manual post on your blog. Submit this page to StumbleUpon.
AutoStumble costs Â£20 and is a desktop application, which allows you to automatically pool hundreds of StumbleUpon votes with other users. I.e., this is your quick way of getting your content to go viral on StumbleUpon. If you purchase and download AutoStumble, it is simple a matter of pasting in the URL you want to go viral on StumbleUpon and hitting “AutoStumble”.
A few hundred votes later. Voila. You have traffic.
The value of StumbleUpon traffic
1) The most I’ve had is just over 70,000 unique visitors over a 3 day spike from StumbleUpon. So firstly, you can generate a fairly decent bit of green from your initial CPM ad impressions and clicks on things like Adsense. (StumbleUpon users don’t tend to be as picky about clicking on ads as Diggers).
2) With this volume of traffic, you’ll likely find a few people who really like your content. You’ll get RSS / Email subscribers who will be a permanent addition to your monthly traffic (and revenue).
3) A lot of these social sites are populated with pretty tech savvy people. A lot of these people run their own blogs, forums, websites – or at least add content somewhere themselves on the web. If you get 10,000 visitors from StumbleUpon, you can expect a decent amount of lovely natural links from around the web. Links mean better website authority, better rankings, better traffic and better revenue. The value for me at least, is really long-term.
Making things easy for yourself
You’ll probably want to install some extra plugins such as:
- WordPress Automatic Update – This will update your WordPress installation as well as plugins. Generally, it will save you a lot of time.
- Clean Archives Reloaded – I use there on my archive page. It’s a nice way to layout all of your blog posts with clean anchortext to improve relevance with some internal linking.
- Sitemap Generator – I don’t really bother with Sitemaps, but for those who do – saves you generating one from scratch.
Don’t forget, if you’re going to be switching content onto platforms like Digg or Reddit, make sure you have their native vote button included in the post! You want to make it as easy as possible to grab all of the votes you can. Again, personally – I don’t bother with the generic social bookmarking plugins for WordPress, as I find nobody actually seems to use them.
Oh, and before anyone chirps in trying to be clever saying “(sniffle) won’t duplicate content be an issue?” No! it won’t, fucktard! Get back in your hole. Aside from the dupe content filters being primarily built on shit, you’ll be posting mostly rich media. Google’s not too great at working out the exact content of pictures and videos… Yet. Yes, it will probably change one day in the future, and we’ll all look back on this post and laugh..At the moment, it’s not something they do well, so, well…. Ching..Ching.
Taking it one step further
This whole project should take you less than 30 minutes, from sitting down at your computer to having a fully automated blog posting and promotion system set up. If you like the idea, it would be an idea to package everything I’ve mentioned here together into your own custom install file, so you can deploy new sites in under 15minutes.
If you’re going to do this, you may as well make your cookie cutter solution as good as it can be. Hopefully, if you’re thinking down the right road you can come up with some of your own ideas to improve on these techniques (there are loads).
Why not look at only showing social voting buttons, from sites you know that your visitors actually use? Here’s some code.