As a lot of you know, apart from doing my own sexy thing, I work as the Online Marketing Manager at Further. To be honest, I’ve never been much of a “career” person and I’ve had a pretty diverse set of jobs from bowling alleys to solicitors to network administrating. In my mere 24 (25 soon!) years on this planet, I’ve discovered some things about work and myself:

1) I get tend to get bored with jobs. Fast.

2) Generally speaking, the people who get “promoted” in jobs aren’t the most talented people. They’re the people that kiss the most arse, sell themselves well and generally fuckwit themselves through life.

3) Office politics makes me sick to guts and the way people are managed normally gives rise to different social groups within a company, much like a school playground.

4) Large companies (generally speaking) = beaucracy = nothing ever gets done, the old is recycled and new ideas have the creativity squeezed out of them.

5) Money doesn’t bother me overly. If I thought I’d be happier working on an Emu farm in Nong Pu, I’d probably give it a go.

6) It doesn’t really matter how much you earn - your lifestyle has a scary way of adjusting and eating up and spare notes you might find yourself in possession. I look at extra money as potential free time, not numbers on a screen.

This all sounds quite hippocritical as I work very hard to make money and I’m always talking about making money on the Internet. The fact is, I think the best thing is the process - taking this vast network of people on the end of screens all around the world, working out what they’re looking for, how they do it and building business models around it. All from your own humble computer, creating something that millions of people can read, use, watch and interact with. The money is a bonus, but it’s the process, which is challenging, ever evolving and infinitely rewarding that keeps me doing it.

All of those rather cynical things I’ve said about employment (which I’m sure a psychologist would put down to underlying personality defects), drove me to learn enough to become financially self-supporting if needs be. However, last year I got interested in Further because of what I’d heard about them from people who worked there. Working from home has its benefits, but long term can be very isolated (especially when all your friends are at work during the day!) and can lead to stagnation as you can get trapped into only learning what you need to, rather than a broader holisitic view of the web.

So, I applied and was quite impressed and after a couple of months of e-mailing, I joined the Further team and never looked back.

Here’s some things I enjoy about working at Further:

-> There’s a really nice “open” office environment, which means there aren’t any “no talking” signs or clock watching. This means we get a healthy flow of ideas around the office and a smattering of interesting conversations/debates.

-> The current team/staff/people are great. Everyone is interested in what everyone else is doing and how they do it. Understanding what everyone else in a company is doing helps things run really smoothly and helps everyone develop their skills naturally.

-> New ideas are encouraged and the company is prepared to invest time/resources into internal projects. So if you think you’ve got the next big thing in your grey matter, Further will help you make it a reality.

-> There’s a brilliant balance of company strategy and flexibility. Everyone knows what we’re trying to achieve and how we’re going to get there, but there’s no reason it can’t be fun.

-> There’s great staff packages and free tea and coffee.

-> I’ve learnt more in the past few months from colleagues than I ever would have on my own. Whether it’s them telling me something, watching how the Further chiefs go about business or I’ve been inspired to close a knowledge gap.

As you hopefully guessed by the post title, we’re looking to expand our family and hire some SEO gurus and SEO juniors. It’s an office based role, so you’ll need to be within commuting distance of Norwich - or be prepared to move. (Our latest new induction, Ryan moved all the way from Wales to come and join us!)

So, if this sound like your bag, here’s what’s on offer:

Search Engine Marketing Specialists £20K+ DOE

Working as part of the fast expanding Search Engine Marketing Team, the successful candidates will be responsible for the execution of internal and client marketing campaigns. They will undertake integrated marketing projects, bringing their skills of organic search engine optimisation to the mix.

Currently 2 positions available.

Key skills required:

* 1yr+ Experience in search engine marketing experience with designing search engine friendly infrastructure
* Excellent knowledge of on and off-site optimisation experience and creativity with link building practises
* Track record of achieving good rankings in major search engines Analytical skills and experience using stat tracking packages
* Good understanding of HTML/CSS

Also any experience in the following would be favourable:

* Paid search platforms
* Monetisation strategies & platforms (CPC, CPA, CPM)
* Client/server-side programming (e.g. JavaScript, PHP, .Net)
* Web copywriting experience
* Marketing experience
* Viral / Social Media Optimisation experience
* Sense of humour

Search Engine Marketing Junior - up to £16K

Further is looking to expand its Search Engine Marketing Team with an entry-level search engine marketer. The successful candidate will receive full training in both paid and organic search practises and “hands on” client experience.

Key skills required:

* Basic knowledge of HTML/CSS
* Excellent English
* Good analytical/organisational skills
* Marketing & Business minded
* Creative thinker
* An interest in web technologies & search engines
* Sense of humour

You can see our full vacancies here or pop me an e-mail to: mark@furtheronline.co.uk

Every single day I probably come up with three or four new ideas for websites. Every single year, I probably come up with three or four good ideas for websites. So how do you separate “good” ideas from “notsogood” ideas? There’s definitely a process, which most experienced developers/marketers do without even realising it. I’m going to try and outline my thought process and some of the tools I use to judge whether ideas make it to the web or to the recycle bin.

Consideration 1: Has it been done before?
Sounds obvious, huh? I really hate pissing on peoples’ parades, but working as a consultant I’m probably approaching triple figures for the amount of times when I’ve been told about the “next big thing”, only to have to show people a Google search result page with a dozen established websites already.

If you’re planning a fairly large project, it really does pay to load up Google and hammer it with everything you can think of which might possibly be related to your idea. Oh, your idea’s been done before? No, biggie - My mantra here is: Do it different, or do it better!

Different? That doesn’t just mean the core idea! For instance, you could do the basic idea but target it at a different audience. A great example of this is Sphinn.

Well, here’s the thing - there’s isn’t really a “Sphinn versus Digg”. Sphinn isn’t very much different from Digg at all, however it is aimed at Internet Marketers, which is a crowd that isn’t always welcomed with open arms over at Digg. It seems obvious now, but what would your first reaction be in a pre-Sphinn world if someone came to you and said “I’ve got this idea for a website, it’s a social site where people vote on news stories and…”? It would have been very easy to scrap the idea without further thought.

Better? Surf the web looking for opportunities, just how Danny realised that Digg could be better for search marketers, I could go and find a list of 10 sites now which I could use and say “this really could be better if…” - that’s where these “simple but great” ideas come from. Who 2 years ago thought MySpace would be being dominated by other social network site?

Facebook was not designed as a competitor to MySpace, it began it’s life in the halls of Harvard as a way for students to connect with each other. The idea slowly expanded to more ivy league schools, then universities, then companies, until it has reached its colossal size today. The idea started out with similar premise to MySpace, but again a different audience. It just so turns out it performs the function of MySpace, but in a much better way: Greater connectivity and less spam (for at now at least).

This is one of the reasons we can see MySpace’s brand searches suffer in Google as people leave in their droves and head for Facebook. You can see around 2007 MySpace really began to suffer and has started to decline in search popularity, which spells out a bleak future for them. I don’t want to get into a big MySpace vs. Facebook debate, I want to say: it doesn’t matter how big your competitor is, if you can do something genuinely better, you’ve got a chance.

Consideration 2: Intelligent monetisation

There are a whole bunch of ways you can make money from a website and one of the biggest mistakes I see is people just defaulting to the Adsense crutch. Don’t get me wrong, I’m a big Adsense fan, but it has its uses and it’s certainly not a silver bullet solution for monetisation.

Before you even get into monetisation, you should ask yourself the question; should you be trying to monetise a site from the kick off anyway? Obvious monetisation can adversely effect the credibility of your site, or worse yet - drive users away as you sell off the traffic that you’ve worked so hard to draw in.

I’ve mentioned before, I don’t use Adsense on this blog - and I think it’s a pretty good example. I don’t do sponsored posts, sell links or show Adsense because all of these things would drive users away from my blog, which I’m writing to get them here in the first place! I want you here to read this information, not con you into coming here for a few vague tips just so I can pawn you off to the highest bidder.

I imagine most of my readers will know about Adsense, so most probably won’t click on it anyway - so I won’t make much money. I guess I could blend it in and maybe get a few misclicks, but what’s the point in that? When I recommend certain products, or schemes I sometimes use an affiliate link, which I mark as (aff) to let people know what it is. This way, I add value to readers, not trying to get them to buy/subscribe/use something that’s not relevant to the post. If they have to look at it anyway, why not use an affiliate link? They would perform that action anyway. Marking the links with (aff) is just my way of communicating to my readers that they have the option of typing in the URL if they really don’t want me to get a commission - that’s their choice at the end of the day.

If you can “build in” a monetisation stream to your site, i.e. make it part of the integral process that 1) does not require the user to do more than they usually would and 2) still sees the user perform the actions you want them to, you’re on a winner.

There are tertiary methods of generating revenue, which can be very lucrative - but will never be core to functionality, such as CPM (cost per thousand impression) banners. If you run a community based website with 1000 uniques per day and an average of 10 page views, there’s a fair bit of money to be had from site-wide CPM advertising. There’s even more money to be had if you can directly sell these banner impressions to interested parties, rather than the sometimes rather low-paying CPM networks.

Do you like banners, though? When was the last time you went to a site and you thought “Wow, I’m really pleased that banner advert is there!” Rarely, probably never. As a rule of thumb people don’t like banners - however, they can pay the bills, so there has to be some kind of balance.

In the above example, we’re talking about building a community site, which is a damn hard thing to do - to reach that “critical mass” of users, where your user count will self-replicate and you don’t have to have your foot on the pedal to keep the thing alive. So, at these tender stages of your website’s life, is it a good idea to expose people to banner adverts? Unlikely.

Monetisation can be a bit of a gamble and there’s loads of examples we could work through, but there’s a few key rules to keep in mind:

1) Can you integrate your monetisation into the core functionality of your site?

2) Should you be using “push” monetisation straight away?

3) How will your users react and interact with different monetisation streams?

4) How do other sites in your niche monetisation their presence?

5) What actions do you want a user to take on your site and does your monetisation work against these?

6) Have you considered:

> Affiliate deals to monetise content
> Contextual advertising such as Adsense, Adbrite, PeakClick? (CPC)
> Cost per thousand impression (CPM) advertising such as TribalFusion, Casale, BurstMedia
> Having other sites or companies sponsor sections of your website?
> Does your site give to voluntary donations?
> What about subscription based systems?
> Can you monetise RSS or syndicated feeds?
> Can you do sponsored content? (Nofollowed of course!)

What I’m tarting on about is that you can’t make anything without visitors, so put them first. Maybe I should have just written that half an hour ago? (:

Consideration 3: Time vs Profit Ratio

Avid readers of my blog (I love you guys), will know I’m a big fan of “quick buck” ideas. These are ideas which are quick and easy to implement and will earn you a bit of pocket money. When building a web portfolio, diversification is the key factor to income stability. Although I have a few “battleship” sites, I’ve also got a million dingys floating about, so if a few Google bombs go off here and there, I’m still in pretty good shape.

A lot of people ask the question “I want to make money online, should I make one big site, or loads of little ones?” My answer is, both! (and everything between them for that matter). Small sites are a great way of testing ideas, monetisation streams, SEO techniques, designs, you name it. You can increase your overall chance of success by lowering risks early on. If you spend all of your time, money and resources on building your first battleship site and for whatever reason, it sinks - that leaves you in a nasty place. If you can get up and running with a few quick wins, you can use this revenue as a “margin of error” to play with when working on larger projects.

My most successful “dingy” site took about 20 minutes to build, about 20 minutes of promotion and it makes about $300 a month, with no work whatsoever. I’d say that’s a pretty good investment, by whatever yardstick you’re using. So what makes a “dingy” site?

It’s not size that’s for sure. Some of the quickest projects may be database driven sites with a million pages that are built just to catch long-tail queries. I generally class a site by three factors:

1) How long it will take to build, design and develop

2) How many visitors it will take to make the site consistently earn money

3) What ongoing maintenance and time will the site take?

The first is fairly simple and easily written off. If you’re confident you can design and develop the site, you’re onto a winner. A lot of the time, it’s easy to pick up a CMS such as Wordpress, Drupel, Joomla or Pligg to smack a site together in no time. A real issue is how many visitors is it going to take to make the site earn money? This depends on our earlier points about monetisation streams, if you’re relying on CPM - it will take a hell of a lot, if you’re relying on single high paying affiliate commissions, probably not so many.

The most important by far for me, is what time, on an ongoing basis will this site eat up? As much as I love community type sites, they take a bastard amount of TLC to get off the ground. With many projects on the go, you really need to do some time planning to make sure you’ve got enough spare (or can outsource), to see these things through. An early mistake I made was building loads of sites and not giving them the attention they needed to grow. You won’t be getting a second chance to impress with a lot of visitors, so make sure you’ve got resources to spare to make it work first time round.

If however, you spend a little more time, you’ll see there are loads of drag and drop projects that you can set up and leave running at no more time expenditure.. Quick wins, like Google navigation queries (:

I hope these seeds give you some solid logic to build on. To be honest, I was going to do a top 5, but I’ve just moved house and I’m on “free city wifi” until I get broadband installed here. Unfortunately “free shitty wifi” would be more accurate as I’m getting about 33.6kbps modem speeds (remember them??). Oh, I’ve also got some dingys to inflate (:

Today I want to briefly talk about how Google works out what navigational queries are, what a navigational query is, and how we can make money from it. It’s a pretty easy concept to get to grips with, but I like it because it’s a fast way to make some party money.

What is a “navigational query”?
When you perform a search on Google, it has to have some kind of stab at what the motivation behind your search is. Lets say you setup a company called “Beds and Mattresses” and you build yourself a cute little homepage. Now when a user performs a search for “beds and mattresses” Google has to work out whether you are generically searching for some beds and mattresses, or if you are specifically searching for that company.

If Google thinks you are searching specifically for that company/brand/website, then your search will be treated as a “navigational query”, which means that website will be given greater preference in the SERPs, and will rank well (normally #1) regardless of the site’s link popularity and authority.

A little bit of proof
If you haven’t noticed this before, the evidence is all around you! For instance, lets do a search for “property in france” - a query with over 30,000 monthly searches.

You can see that the propertyinfrance.co.uk website ranks #1 with a lower PR and way, way fewer links. As a note, propertyinfrance.co.uk also is not the oldest domain, with some the domains in that screenshot out-aging it by 5 years - so it’s not down to that.

To me, that’s kind of surprising, it’s a real estate search term with a decent amount of monthly traffic and there’s a lot of money in real estate traffic. Google doesn’t like doing corrections “by hand”, so I find it odd that these high volume & value terms are not algorithmically bias towards general search, rather than navigational queries. Cheers, Google.

Making money from navigation queries
Okay, so how can we make money from this? First, lets talk about revenue streams. It’s always important to think hard about the intent of your visitors when you’re trying to monetise your site. For instance, I would never run AdSense on this blog - my visitors come here for information and most of them are techy/SEO types. To me this says that Adsense would add no value to my visitors, most of them are aware of Adsense and so I’d get a pretty low CTR (á la Digg users). I don’t particularly like seeing Adsense on SEO blogs because it makes me suspicious of the motives of the author, it almost makes me feel like they are only writing to make a quick buck. I do however give (normally labelled) affiliate links to products or services that I’m currently using and think are decent, when they are relevant.

The point here is, it’s actually going to be easier using a specific CPA offer, rather than a shotgun Adsense approach and hoping somebody will click on one of the contextual ads. The Google Referrals programme, inside Adsense, allows you to browse through these ads and select a specific one for your page.

Google’s “Referrals 2.0″ is basically the CPA part of their Adsense programme - i.e. you get paid when the user performs an action rather than a click. Using Google Referrals 2.0, I set a site up in an hour and within 7 days was making $15 a day from it, with no SEO or extra promotion whatsoever. Here’s how I did it:

1) First off, I scanned through Google Referrals in my Adsense account, looking for a CPA offer. Ideally you want something where you get paid to get someone to perform a free action, as this is dead easy to do.

2) I used the standard keyword research tools to identify how competitive what I thought the “main” search term for this product/service was. I found one with a mere 300 searches per month.

3) Next I registered a domain with the URL exactly the same as this keyphrase.

4) I created a single landing page and made the title, the h1 the key phrase, as well as dotting it around the copy (which must be unique of course). Matching the URL, title, h1 is normally enough to trick Google into thinking the search is a navigational query.

5) I wrote the copy of the page, explaining the product, had a screenshot and put the ad in a nice fat outlined box in the middle of the page - it’s the only external route out of the page.

6) Google can be a bit stubborn when it comes to indexing a single page, so keep at it and build links as you usually would.

The Google Referral TOS is slightly different, allowing you to draw more attention to the advert, since the pay out is CPA, not CPC - read through it carefully and use this to your advantage. I’m achieving a 30% CTR with a pretty poor looking page, and I am converting 50% of these people to the free sign up offer and getting paid $15 a time.

There it is. It’s so simple, it’s so quick and it works. I love these 1 shot quick methods at getting a little extra cash. So 2 hours work should benefit me around $5,000 a year.

If you don’t have an Adsense account yet, here’s a massive affiliate link for you

This is a jumbo post which I have contributed to Jon Waraas’ Blog so you’ll have to pop over there to read it. It’s a bit of a biggie (about 3,000 words).

I’ve also been working on that as well as the next part of Making Money With An Affiliate Empire series, so with a bit of luck that should be live by the end of the week..

I also have a special announcement later in the week, which you’ll like. That’s going to be first come, first served though

A quick note before we begin: I’ve been sitting on this post for a couple of months now and I’ve re-written it several times. I tried to shorten it, so as not to bore the more advanced readers, however I decided in the end, to leave it at the original length - so everybody can benefit, regardless of your level of experience in affiliate marketing/seo etc. Generally, I write posts with just the “what you need to do” aspect in mind. For this guide though, I have included a lot of background information, because you will all need to do your own thing and by giving key bits of knowledge, I hope to give everybody what they need to make their own informed decisions and most of all make as much money as possible! With that in mind, enjoy part 1….

This is a commitment
Affiliate marketing is a huge area with a lot of players in it, as well as “super affiliates” who spend vast amounts of money on pay per click models to drive traffic to their sites. My personal approach with web projects has always been to keep my expenditure low, this keeps profits higher and guarantees that in the worst case scenario where I don’t succeed, my losses are minimal.

In the long-term, affiliate marketing has been my best earner, which is how you have to look at projects like this. If you’re going to make decent money on the web (save a lot of time) you’re going to have to invest time. For those of you who want a quicker route to making about $1,000, check out the guide to making money with a video blog. Lets hammer this home for the skim readers: The strategies outlined in these posts will take a serious investment of time, it is not a get rich quick scheme! Affiliates will provide you with the most stable revenue - but you will have to put the hours in!. If you want to make a living online, affiliates are something you want to get into in a big way. Now that’s clear…

A quick overview of the plan
Okay, so it would be nice to be able to open a massive affiliate store with all manner of popular products and having some good Google rankings, wouldn’t it? Unfortunately, it’s not quite that easy - but it is possible. I’m going to give you the bones on how to start building a large network of websites selling affiliate products, which ranks well in Google. I’ve had this post on backburner for a while and it wasn’t until I started writing it I saw just how detailed it was going to have to be to be of any good to you guys, so I’m breaking down into parts. I’m not sure how many parts there will be, I’ll just write the parts in stages, so you can action them, then publish another part in a month or so. Here’s a basic overview on what we’ll be doing:

1) How to find and select a niche
2) Keyword research - how to find gaps in search competitiveness
3) Building niche affiliate sites
4) Interlinking affiliate sites into larger network
5) Production of well ranking “super affiliate” site (that’s fully automated)

I certainly wouldn’t label myself an “expert” on affiliate marketing and there are a lot of other ways you can approach the challenges I’ll be writing about. I found a way that works well for me - using knowledge of search engines to get massive visibility and drive sales and I’d like to share this with you. From what I’ve read on affiliate forums - there’s a lot of other people having a harder time than me!

So lets get started with part 1……….

Sign up to an affiliate network
Choosing an affiliate network, or several affiliate networks is going to be your first step. There is a massive choice of networks about, so it’s worth finding one with a decent amount of merchants and a good interface. I’m not going to get bogged down on this particular area, my favourite affiliate network at the moment is Webgains, but I’ve also used Trade Doubler and Affiliate Window with no problems. The only network I’ve ever had trouble with is Affiliate Future, who have (in my experience at least) been somewhat slow in updating feeds, leaving you to filter out the duds. Outside of affiliate networks, the original Amazon affiliate programme is very generous with its payouts, so if you’re thinking of selling anything Amazon stock, I’d definitely sign up there. As I said, I’m not going to go into gory detail about this at the moment because at this stage, it’s not overly important and it is something we will cover again when we come to building our “super affiliate” site.

Finding a niche market
Okay, this bit is important, so don’t rush it. Before you can start breaking into competitive areas you’re going to need to identify niche that fills a few criteria:

1) It has enough monthly searches to produce some sales
2) Not much competition for the core terms
3) It is something you can easily buy over the Internet
4) Preferably - expensive

Here’s a nice one for free: Pregnancy Clothing.

Why choose something like that?

Pregnancy clothing actually as a lot going for it:

• The search term “pregnancy clothing” has a healthy amount of monthly searches
• The top site for “pregnancy clothing” only has ~350 links - not hard to beat at all
• Pregnant mums will spend a lot of time home, on the Internet
• When you’re pregnant (I imagine) you don’t want to huff around the city!

I’ll probably use this as an example throughout this guide, you’re welcome to go for it if you want (although if all of you do, you’ll be competing with each other!), so try and find something else. It only took me about 45 minutes research to find that little gem and there’s a lot more out there! You just need to put the effort in!

At this point, it is worth having a look at a very basic overview of the buying process (apologies to those with qualifications in marketing for this gross simplification).

The Buying Cycle

Okay, this is the basic “process” that most people go through when deciding to make a purchase.

Awareness: This is the awareness of the solution to a problem or the possible fulfilment of a need. So, “I got a bun in the oven and I got really fat and none of my clothes fit anymore”. Is a need. Hopefully our young mother-to-be knows that there are clothes out there for ladies of her figure. If not, at some point when surfing though pregnancy forums or hormonally stumbling through Mothercare, she’ll make this discovery. Awareness is deeply ingrained in our sub-conscious, so if someone says “I need a burger, fast” a lot of people will instantly think “McDonalds”, even if the term “burger” must be taken loosely. It is the awareness of the solution and possible provider, which is connected to our final stage, loyalty. For our current affiliate project, we’ll leave awareness for now.

Research: The bread and butter, the real meat, whatever you want to call it. This is where the Internet comes into its own. No longer must you rely on journalists in magazines or the sales clerks in the store, with the Internet you can hear what actual consumers are saying about products, compare the prices of 50 different outlets and make your own views heard - all while trying to work out how to get Outlook to auto send and receive.

The research part of the cycle is what we are going to be focusing on. We want to draw people in from the search engines, give them everything they need to know about the product they are after, then kick them off to an affiliate so we can make our bucks. It is worthwhile having a look around at some other websites doing similar products and take note of what they provide in terms of item description, price comparison, images, delivery, specifications, advice and reviews. Make a list of this information for later as we will be basing our page design around it. We’ll come back to this later, but the thing to bare in mind is you are aiming to become a key resource for your chosen product or service.

Purchase: So, we’ve summed up all our options got our shortlist and made our final choice. Do I buy? There are a lot of factors that go into this critical purchase decision stage, some are out of your control, some are well within your control. This is the make or break for e-commerce sites. Most of the final decision will rest with the affiliate site you send your customer to, however there is a lot we can do in terms of wording, design and content to “prime” this customer to make the purchase immediately and from your site.

Loyalty: Was your site useful? Was it designed well? Was it easy to find? Was the payment process easy? Again, this final stage is split between your site and the final affiliate site. In the first part of our project, we won’t be too worried about loyalty, because we will be grabbing all our traffic from search engines. Later however, when we build our ultra-automated-mega-all-knowing-all-selling affiliate site, loyalty will be one of our key focuses. Getting people to come back and back and back. $-)

Stop! Keyword Research Time!
I’ll just clear up some jargon before I move on:

Affiliate Network: Middle men so to speak, who put Merchants in touch with Affiliates and sort out all the nitty gritty payment issues and such.
Merchants: These are the actual guys who are selling the product/service. They decide their commission levels and product offerings and join the affiliate network in the hopes that affiliates will join their scheme.
Affiliates: Hey! It’s you! Affiliates are the “end sellers” who build and optimise their own sites and advertise merchant’s websites and products, in the hope of passing them a sale to earn commission.

Now that’s cleared up, you should be logged into your chosen affiliate network and browsing the list of merchants for inspiration. Most affiliate networks have them ordered in categories, so for your own sake pick something you have an interest in.

A typical merchant directory

A quick and easy way to decide whether a product is worth going after is to perform a little bit of keyword research. Have a think about a couple of main keyterms you would chase and run them through some keyword research tools.

This is a full list and brief summary of the keyword research tools I use:

Google based tools:

Google Keyword Tool
Provided free by Google AdWords. Shows basic search volumes and related terms.

Google Suggest
As you type, Google will offer suggestions. Good related keyword search.

Google Trends
Provides useful insights into broad search patterns across the world.

Google Zeitgeist
Weekly Google Search patterns and trends.

SEO Book Google Suggest Scrapper Tool
Scrapes Keyword Suggestions from Google Suggest.

Yahoo! based tools:

Overture/Yahoo! Keyword Suggestion Tool
Official Overture Keyword Selector Tool.

Yahoo! Buzz
Statistics of Top Searched Terms on Yahoo! by Category.

Overture SEO Book Keyword Suggestion Tool
Scrapes the Overture Suggestion Tool but includes much more useful information. You can also target by country.

DigitalPoint Keyword Suggestion Tool
Used Suggestion Tool and Wordtracker and compares the two results.

MSN based tools:

MS AdLabs Search Funnels
You can use the adCenter search funnel tool to help you visualize how people search by entering related keywords in certain sequences and analyze these search behaviours.

Other keyword research tools:

Trellian Free Keyword Discovery
Another good, free keyword tool. Also offers advanced features on subscription.

Free wordtracker Keyword Suggestion Tool
generates up to 100 free, related keywords and an estimate of their daily search volume.

Keyword Suggestions by CheckRankings.com
Shows number of searches, competitors and competing AdWords in Google. Also provides a free ranking monitoring tool.

Lycos Top 50
Top 50 keyword list from Lycos.

Nichebot Classic
A 3 in 1 keyword suggestion tool: keyword discovery, overture and wordtracker.

NicheWatch.com
Find exactly which competitors there are in your niche.

GoLexa Search Tool
The Search Tool with Complete Page Analysis for each Result and much more.

Keyword Lizard
By Google AdWords Expert.

Ontology Finder
Related Keywords Lookup Tool by goRank.com.

It’s worth having a peak at most of those tools. Which tools I’m using will depend on if I think I’ll be targeting a specific country or if I want to check results for a specific search engine. Generally you’ll want to use 3 or 4 as a comparison, such as the Google Traffic Estimator, Overture and Keyword Discovery. You’ll find a lot of tools give a rather large variance in search frequency, so the best thing to do is enter a keyword that you know how many searches there are and how much traffic this delivers and just math it out.

So for example if overture says “pregnancy clothing” has 2,000 searches a month and Google says it’s 6,000 I’ll enter a keyword I know, and say okay this keyword I know gives me 10,000 visitors a month and Yahoo says there are 20,000 searches a month. Therefore, it is reasonable to assume “pregnancy clothing” will give me 1,000 visitors a month. (I did just make these figures up as an example of how you would work out traffic before anyone e-mails me!)

You can use a lot of common sense here, so don’t waste your time looking under the loans section for instance. We are specifically after low/medium traffic terms So anything between 200-5000 searches per month is perfect. Once you find something in about this range, we need to move onto step 2 of our selection, which is checking how competitive it is.

Finding out how tough those search terms are
The more SEO you do, you’ll develop a good instinct as to what is going to be tough and what is going to be easy. One of my essential tools for having a quick glimpse at the competition is SEO Quake extension for Firefox. If you don’t have this, download it immediately!

Okay, I’m assuming you’ve installed SEO Quake now. Head over to Google and perform a search for your main keyword in the niche you are looking at. SEO Quake tools will be overlaid and provide you with a “Request Parameters” button (circled in green). Click that badboy.

SEO Quake gives you information such as:

• Google PageRank
• Pages indexed in Google
• Links to that page according to Google
• Last cached by Google date
• Pages indexed in Yahoo!
• Links to that page according to Yahoo!
• Links to that domain according to Yahoo!
• Pages indexed in MSN
• Links to that page according to MSN
• Alexa Rank
• Archive.org Age Date
• Server IP
• and some links to whois and info on robots and such

In seconds, you’ve got a great idea of what you’re up against. One of the most important metrics here is the Yahoo! L & LD (links to page and links to domain). Factor this in with how old the domain is (the newer the better) and you’ll get a rough idea at how quickly they are getting new links. If you can find a site with less then 2,000 links to the domain, you could well be onto a winner. If you click on the Yahoo link number, Yahoo will kindly order their incoming links roughly in order of importance. Check through this list just to make sure they don’t have any super-linkers (relevant PR7+ linkers) or that they are part of a much larger network.

Take stock of your new enemy, look through their website and ask yourself some questions: How professional does their site look? Is it updated regularly? Are they supported by any offline promotion? Is their site out of date? Anything you can think of to try and gauge how serious they are. Later, when we go into our aggressive SEO phase we will be deconstructing our competitor’s site, making sure that everything they have going for them, we have going for us - plus a little extra on top of course.

I would like to continue here, however I don’t want anybody rushing this research stage, which is one of the most important parts of our project. You should look at doing the following:

• Make a list of half a dozen niche areas
• Investigate all possible search terms related to these niches
• Go a little deeper and use Google Trends to see how they are affected by season and so forth
• Make a list of all the information that you will need to provide your users on your selected product/service
• Research and make notes on your competitors, what features their sites have and how well entrenched they are



In Part II we will be looking at taking this information and how to logically start building your seed niche sites which will be the foundations of your affiliate empire!

What are you waiting for? Scram!