I was originally going to say something else to the gentlemen complaining that I show Google ads on my site, but it’s pretty much the same answer. Unlike many sites that were set up for the sole purpose of having money-making adverts, the adverts on my site were a ‘why not’ afterthought. And I do in fact block individual adverts if I think they are unfair or misleading.

To Mark: you raised some great points in your reply — much better than your original response of ridiculing straw effigies of my arguments and insulting me. I am in full agreement in particular, as I’m sure you’d expect from my content, with your line “Why shouldn’t I rank as well as Fox Corp?” but my initial thoughts still stand: that exploiting an honest community’s trust is ethically questionable to say the least.